Wow. Just about everyone in the media is screaming for “more emotion” from President Obama. He’s too cool, distant, removed, aloof and unsympathetic for many journalistic outlets bringing us “the news.” Maybe the White House should release a photo of the President throwing a chair or punching a hole in the drywall of the oval office. Maybe he could summon BP’s Tony Hayward to the east lawn and poke the POTUS finger in the CEO’s chest. Maybe he could return to the Gulf Coast with a baseball bat?

I’ve decided to rename mainstream journalism as “The Needia.” The Needia needs us, you and me, to push the President to pound his fist, froth at the mouth and give them an angry soundbite to replay again, again and again. Rational thought never sells airspace like ranting. Conversation falls short of hostility when it comes to booking commercials. Bellicosity is better at selling add space then poised balance. An outraged Obama means increased viewers and sales.

Why? Because we dig hotheads, loudmouths and devils and the Needia needs Nielsen numbers. The networks see dollars in a seething Head of State. A boiling Obama equals big bucks. Period.

Don’t buy into it, don’t be distracted. Growling isn’t going to help the Gulf or it’s people. We don’t need him to go off, we just need him to go to the scene of the spill.

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